Branding.
In the Branding section, I share my projects where creativity meets strategy. Through a versatile use of design principles, I craft visual identities that resonate and communicate effectively.
My approach combines a deep understanding of colour, typography, and composition with the unique essence of each brand.
This portfolio showcases how I translate ideas and values into memorable brand experiences, demonstrating my commitment to delivering impactful and cohesive visual stories.
Projects
Karkadeh: Drink the Divine
Karkadeh, a conceptual brand created in 2023 for a branding project, encapsulates the essence of "Drink the Divine" through a fusion of traditional brewing and modern flavours.
This envisioned brand tells a rich narrative of taste and innovation with products like Lime Hibiscus, Berry Hibiscus, and Ginger Hibiscus, each designed to offer a unique drinking experience.
The brand identity, with its elegant logo, intricate floral packaging, and earthy colour palette, reflects a commitment to authenticity, quality, and the natural world.
Although not a real brand, Karkadeh showcases my ability to craft compelling brand stories and visual identities that resonate deeply with potential consumers.
Personal Brand Identity: Hana Hamam
Welcome to the section where I share the journey and philosophy behind my personal brand. At the heart of my work is a commitment to authenticity, creativity, and positive interactions. My brand is designed to speak to those who appreciate fresh, innovative approaches in design—aiming to resonate with a youthful and diverse audience looking for something truly unique.
The essence of my identity as a designer is outlined in a style guide that navigates through the use of colour, typography, and the visual elements that make my brand stand out. The 'hm' logo, crafted with care and simplicity, represents the blend of approachability and positivity that I strive for. The EloquentJFPro typeface adds a touch of warmth, embodying the open-mindedness and genuine connection I seek to establish with each project.
My colour palette is a reflection of the brand’s natural and straightforward ethos, chosen to differentiate my work in the bustling world of graphic design. With a vision aimed at inspiring and exploring endless possibilities, my goal is to empower and uplift through creative solutions.
This section is an invitation to understand the principles that guide my work and the aspirations that drive my creative process. Here, every design is not just a task completed but a small part of a larger narrative of growth and exploration
EcoBloom Australia
EcoBloom Australia is a strategic rebranding project designed to amplify my efforts in environmental conservation. By introducing a new brand identity, I aim to make my work more accessible and relatable, emphasizing the importance of ecological balance and the urgent need for action in preserving our planet’s biodiversity.
The rebranding focuses on my commitment to research, education, and advocacy in biodiversity and pollinator protection. The visual components, including a refreshed logo and a carefully selected colour palette, are tailored to appeal to an audience passionate about sustainability and eager to engage in meaningful environmental actions. These elements are united to convey hope, resilience, and the critical role of scientific research in environmental stewardship.
EcoBloom Australia is not just about highlighting my contributions to the environmental cause but also engaging the community in a broader conversation about sustainability. I aim to bridge the gap between scientific knowledge and public awareness, encouraging collective efforts toward a sustainable and thriving ecosystem.
Facing the challenges of climate change and biodiversity loss, my rebranded initiative seeks to be a catalyst for change, driving awareness and inspiring actions that contribute to a sustainable future. Through EcoBloom Australia, I envision inspiring a global movement towards environmental conservation, safeguarding the natural beauty and ecological integrity of Australia.
