A conceptual branding project that reimagines the traditional hibiscus drink through modern flavours and design.

Karkadeh blends cultural heritage with contemporary aesthetics, featuring elegant floral packaging and a rich, earthy palette that reflects authenticity, quality, and connection to nature.

Rooted in Egyptian tradition, the project celebrates the beauty of ritual and togetherness, transforming a familiar beverage into a symbol of warmth, identity, and shared experience.